Take kitesurfing to the next level with WOO

About WOO Sports

WOO Sports developed a sensor that measures motion during action sports, focusing especially on kitesurfing. This innovative organization breathes action, technology and entrepreneurship. The WOO team is full of passionate kiters that prioritize authenticity, creativity, fun and a fantastic product. At WOO, they make sure their passion radiates through their product.

What is a WOO?

The WOO is a sensor that measures various data such as the height of your jump, time in the air, G-force during landings and more. Getting started is simple: kiters just have to stick the WOO to their board. This small, smart device works on its own and sends the measured data to either the app or watch of the kiter.

Redesign and rebuilding of the apps

We made a redesign for WOO Sports. The focus was to build a strong, future-oriented foundation. This design had to be flexible so that it could be used across multiple platforms. While making the redesign we kept focus on consistency and simplifying various interface elements, as well as both adding and removing several features.

When WOO Sports contacted us about potential cooperation, the iOS app was much further along than the Android app. There was a wish to bring the Android app to the same level of quality the iOS app had. The app was dated and missed various features. We rebuilt the entire app in the Kotlin programming language, after which we also applied the redesign to the iOS app. Now, both platforms are equal and Android users are no longer missing out.

WOO PRO subscription

With a WOO PRO subscription, a kitesurfer can get even more value from their WOO sensor. WOO PRO users can view statistics of their sessions because they can combine GPS data with their WOO. They can also see their speed and trajectory over the water.